Big Data At Caesars Entertainment – A One Billion Dollar Asset? – Forbes

Caesars Entertainment, formerly known as Harrah’s – the company which runs the famous Caesar’s Palace Las Vegas and more than 50 other casinos worldwide – established itself as an early leader in Big Data customer service. It has hit more than a spot of bother recently with a messy bankruptcy […]

Source: Big Data At Caesars Entertainment – A One Billion Dollar Asset? – Forbes

Author: Roger Bohn

Professor of Technology Management, UC San Diego. Visiting Stanford Medical School Rbohn@ucsd.edu. Twitter =Roger.Bohn